Erik KrugerFounder & CEO, Coach, Speaker

areas of expertise
  • High-Performance habits and state of mind
  • Mental Toughness
  • One on one coaching
  • Workshop facilitation and group coaching sessions
  • Keynote speaker
  • BSC, Physiotherapy, University of the Witwatersrand
  • Postgraudate Diploma in Management, Wits Business School
  • Masters – Business and Executive Coaching, Wits Business School

I am a High-Performance Coach. Currently completing my Masters degree in Business and Executive coaching through Wits Business School.

My clients include executives, high-level entrepreneurs, celebrities, and sportsmen.

Over the years I have been featured in GQ, CliffCentral, Good Men Project, Thought Catalog, Entrepreneur Magazine, TouchHD, KykNet, and more. And currently contribute to Entrepreneur Magazine on a regular basis.

Four years ago I founded BetterMan – South Africa’s largest online community for men dedicated to personal and professional development.

One of my proudest accomplishments are the 16,000+ emails I send every day. My daily email touches on the topics of leadership, decision-making, strategic thinking and execution.

If you would like to get in touch with me you can find all the necessary details in the footer.


  • 5 Resolutions That Every CEO & Founder Should Consider

    Whether you love or hate new year’s and the resolutions that goes with it there is one thing that you cannot deny. The new year brings with it an enormous amount of positive energy. Great leaders recognize this and capitalise on it. Not only for themselves but also for their employees. Last year I spent

    January 10, 2019
  • What Should You Expect From Coaching?

    Coaching is quite a vague term and so I often get asked “What exactly is coaching?” There are countless definitions of coaching. Starting with simple ones such as: “Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.” ― John Whitmore All the way to

    January 10, 2019
  • 3D-Vision: Creating A Life Of Meaning, Productivity, and Performance

    Sure, I might be showing up as the current best version of me. But am I showing up as the best version of who I want to be? This is something I have been pondering now for a while. The thought originated with me after a workshop I did recently. In the workshop I talk

    September 19, 2018

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Want more information? Get in touch.

How can we help you?

Contact us to see how we can help you or your organisation excel.

3 Months and 6 sessions later and I can truly say I feel like a different person. Personally, I feel amazing and my business has never been better. Erik is amazing at what he does.

Geo Botha
Bovest, Director