Erik KrugerFounder & CEO, Coach, Speaker

areas of expertise
  • High-Performance habits and state of mind
  • Mental Toughness
  • One on one coaching
  • Workshop facilitation and group coaching sessions
  • Keynote speaker
  • BSC, Physiotherapy, University of the Witwatersrand
  • Postgraudate Diploma in Management, Wits Business School
  • Masters – Business and Executive Coaching, Wits Business School

I am a High-Performance Coach. Currently completing my Masters degree in Business and Executive coaching through Wits Business School.

My clients include executives, high-level entrepreneurs, celebrities, and sportsmen.

Over the years I have been featured in GQ, CliffCentral, Good Men Project, Thought Catalog, Entrepreneur Magazine, TouchHD, KykNet, and more. And currently contribute to Entrepreneur Magazine on a regular basis.

Four years ago I founded BetterMan – South Africa’s largest online community for men dedicated to personal and professional development.

One of my proudest accomplishments are the 16,000+ emails I send every day. My daily email touches on the topics of leadership, decision-making, strategic thinking and execution.

If you would like to get in touch with me you can find all the necessary details in the footer.


  • 3D-Vision: Creating A Life Of Meaning, Productivity, and Performance

    Sure, I might be showing up as the current best version of me. But am I showing up as the best version of who I want to be? This is something I have been pondering now for a while. The thought originated with me after a workshop I did recently. In the workshop I talk

    September 19, 2018
  • For Better Performance, First Put The Oxygen Mask On Your Employees

    State of the nation The ‘put the oxygen mask on yourself first’ example often gets cited in reference to self-development. I wholeheartedly agree with the sentiment. You need to look after yourself first before you can look after others. This metaphor is becoming increasingly applicable to businesses and how they manage their people. The fact

    September 19, 2018
  • Accretion: The Invisible Process That Predicts Success

    In 2005, four Navy Seals were sent on a mission to extract a high value target. Unfortunately, the mission didn’t go according to plan, leaving the Seals to fight for their lives. Three of them were killed in action. The other was shot, fell off a cliff, and in the process shattered his back and

    September 19, 2018

feedback form

Want more information? Get in touch.

How can we help you?

Contact us to see how we can help you or your organisation excel.

3 Months and 6 sessions later and I can truly say I feel like a different person. Personally, I feel amazing and my business has never been better. Erik is amazing at what he does.

Geo Botha
Bovest, Director